Many business owners are asking the same thing in 2025: when it comes to Facebook vs Instagram ads 2025, which platform delivers better results? Both are powerful, but depending on your goals, one might give you a better return on investment.

Hero image comparing Facebook Ads and Instagram Ads in 2025 with platform logos and visual icons on a split background

Facebook vs Instagram Ads 2025

Let’s start with the basics.

Facebook has a more mature audience (ages 30–65+), strong ad targeting, and proven lead generation formats like click-to-call and lead forms.
Instagram is younger (ages 18–44), visually driven, and better for storytelling, trust-building, and engagement through reels or carousels.

If you're comparing the two, Facebook is best for leads, Instagram is best for visibility.

Best Ads for Local Leads

If you're a business that needs phone calls, quote requests, or bookings, Facebook is often the winner. Its lead forms, call buttons, and detailed audience targeting make it ideal for service based campaigns.

Instagram, on the other hand, is great for retargeting or warming up potential customers with behind-the-scenes visuals, reviews, and walkthrough reels.

Why Facebook Ads Work

Facebook is ideal for businesses like HVAC, med spas, electricians, and real estate agents. The platform is built to convert, especially for older users making purchase decisions.

Example: A contractor offering “Free Estimate Fridays” or “Same-Day AC Repairs” sees better cost-per-lead results using Facebook lead form ads than on Instagram.

You can also use Meta Ads to run direct campaigns to messenger, phone, or your website, all without needing heavy video production.

When Instagram Ads Perform Better

Instagram shines when your offer is visual or lifestyle based. Brands like luxury rentals, stylists, personal trainers, and wellness clinics often see more engagement through story ads or short reels.

Example: A luxury Airbnb listing can stop someone mid-scroll with a cinematic reel showing ocean views, cozy interiors, and guest reviews, all on Instagram.

That kind of visual storytelling builds trust fast, especially with younger or out-of-state audiences.

Visual table comparing Facebook and Instagram ad formats in 2025 across features like lead forms, stories, click-to-call, and demographics

Should Local Businesses Use Both Ads

Yes, if your budget allows, a hybrid strategy is the most effective.

Use Facebook to get calls, bookings, or form submissions.
Use Instagram to warm up cold traffic, show off reviews, or build long-term credibility.

At Easton Row, we often run dual-platform campaigns that capture cold leads on Facebook and then retarget them with reels and testimonials on Instagram.

Choosing the Right Platform for Facebook vs Instagram Ads

There’s no one-size-fits-all answer, but here’s a quick guide: If your goal is to drive bookings, phone calls, or form submissions, Facebook Ads are often the better choice. On the other hand, if you’re aiming to build brand visibility, increase engagement, or strengthen trust with your audience, Instagram Ads tend to perform better. Choosing the right platform depends on your business goals or better yet, using both strategically to cover the full customer journey.

Facebook vs Instagram Ads: Best Choice in 2025